Description

"Are you a shoe, or a sneaker?”

Converse wanted to a occupy a unique space in the footwear/fashion industry, so we developed a unique strategy. We took the word “sneaker,” a word long associated with Converse but relatively devoid of meaning, and filled it with rebelliousness, attitude, color, and acid humor.

Role:
Art Direction
Design
Illustration
Typography

Client
Converse (Nike, Inc.)