In 2013 taste made an entrance as a golden amber lager. Introduced during the Super Bowl, it was dark, smooth, and sexy the brand? Budweiser Black Crown.
They came to us stating they wanted a "modern sophisticated look, something sexy and attractive."
The strategy? It was handed to us, sexy sophistication that will attract men and women. Traditional advertising, broadcast, and a briefcase were all part of our approach.
Budweiser - Black Crown