Description

In 2013 taste made an entrance as a golden amber lager. Introduced during the Super Bowl, it was dark, smooth, and sexy the brand? Budweiser Black Crown.

They came to us stating they wanted a "modern sophisticated look, something sexy and attractive."

The strategy? It was handed to us, sexy sophistication that will attract men and women. Traditional advertising, broadcast, and a briefcase were all part of our approach.

Role:
Design
Retouching
Illustration
Typography
Packaging

Client
Budweiser - Black Crown